Social Business ROI (2-slides courtesy of Kip Bodnar of Hubspot, via CC license) There is never enough time to absorb all the great information about social media marketing. This is my attempt to boil down social media for lead generation into less than 2 minutes. If you want more information please see the link below to the full …
Category Archive: social marketing
Oct
26
Visual intro to social media marketing
John McElhenney’s visual intro to social media marketing See the wifi version mobile-ready version
Oct
11
What is Strategic Content in Social Media?
“The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences.” - Rachel Lovinger, Content Strategy: the Philosophy of Data It’s now called “content” if it’s on the web: social content, user-generated content, Word-of-Mouth content, customer review content, content, content. And “strategy” is the ideation, scheduling, …
Oct
05
John McElhenney
see full post +++ 1. Visualize > 2. Plan > 3. Execute > 4. Measure! John McElhenney: Combining search engine marketing, social strategy, and content creation to build brands, build communities, and build ROI. Here is my current 2011 resume. Proven Track Record (Dell, HP, Intel, Microsoft) Industry Expertise (Tech, IT, Green, Legal and Healthcare) …
